Rana M, GTM engineer and Sales Navigator author

Rana M

GTM Engineer & Founder

Rana M is a GTM engineer and founder who has run B2B outbound at scale — Clay-certified in CRM enrichment and outbound automation, with hands-on experience across Sales Navigator, Apollo, and Clay enriching over 1M leads.

What I write about, and why

Most pricing content for sales tooling is written by people who have never had to run the tool, hit its limits, or explain the invoice to someone. I write about the things I actually deal with: what these products cost, which tier you genuinely need, and the infrastructure underneath cold outreach.

I also sell discounted seats for several of the products I write about, which makes me an interested party rather than a neutral one. I'd rather state that plainly at the top than have you work it out halfway down an article. Where an official route beats what I sell — a nonprofit programme, a veterans programme, a vendor's own intro offer — the guides say so and point you there.

How the numbers on this site are handled

  • • Vendor prices are kept in one place with the date they were checked and a link to the vendor's own page, so the copy and the maths can't drift apart.
  • • Comparison arithmetic is printed on the page so you can check it rather than take it on trust.
  • • Where a vendor runs an offer that narrows the gap against what I sell, it goes in the same table rather than being left out.
  • • Where I don't have a figure I can stand behind, I leave a gap and say so instead of repeating a number I can't verify.

Spotted something out of date or wrong? Tell me and I'll fix it.

Where I stand on what we sell

Lead Gen Owls is an independent company. We are not an authorized partner, reseller or agent of LinkedIn, Google or Crunchbase, and we don't claim to be. What we do and how it works — including who holds admin access and where your data lives — is set out on the how it works page.

Everything I've written